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The AdBuzz Cafe and Teacher's Lounge
New! PowerPoint Presentations for The Get a Job Workshop
Six Words
Career Gear
Samples from the 3rd Edition of
The Copy Workshop Workbook.
The MarCom Matrix Worksheet
Conceptual Models Exercise
Evolutionary Thinking Exercise
The Strategy Selection Grid
Strategy Worksheet
Personal Media Network Exercise
Yo! It's Po-Mo!
Instructor's Materials for The Copy Workshop
Workbook.
Advertising's Ages Part 1 PowerPoint Presentation (12.7 MB)
Advertising's Ages Part 2 PowerPoint Presentation (13.2 MB)
Conceptual Models: For Solving Marketing Problems
& Creating Advertising Solutions PowerPoint Presentation (320 K)
The Copy Workshop Strategy Seminar PDF file (84 K)
PowerPoint presentations for Advertising & the Business of Brands.
Many of these PowerPoints contain links to video clips,
some of which are available in the AdBuzz Theater
and/or the
chapter's Videos page in the Study Hall
Introduction (14.3 MB)
Chapter 1-A (17.4 MB) Chapter 1-B (13.8 MB)
Chapter 2 (15.6 MB)
Chapter 3-A (3.9 MB) Chapter 3-B (4.6 MB)
Chapter 4 (9.6 MB)
Chapter 5 (30.1 MB)
Chapter 6-A (11.2 MB) Chapter 6-B (12.1 MB)
Chapter 7 (15.6 MB)
Chapter 8 (2.1 MB)
Chapter 9 (56.2 MB)
Chapter 10 (5 MB)
Chapter 11 (3 MB)
Chapter 12 (6 MB)
You and Your Career (2.4 MB)
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